What is a Pre-order and why should I consider it?

A pre-order allows your album or EP to be pre-purchased on iTunes prior to official release date. The weeks leading up to your release are an exciting time. You are getting your marketing and social media ready to have the biggest impact come launch day. 

A pre-order gives you a valuable marketing tool to direct fans to your album prior to launch, and any sales you get can count to the 1st weeks chart. All major labels use pre-orders as an important tool to boost their 1st week sales and are an important marketing tool in the lead up campaign. 

Your fans who buy the pre-order don’t receive the music until day of release.